Episode 88

Weaving a New Vision for American Manufacturing and Rural Resilience with Steven Kurutz

Published on: 2nd July, 2024

Steven Kurutz grew up in a town of 1500 people in the mountains of Pennsylvania. It was a formative rural experience. He set pins at a local bowling alley. He frequented the town library. It’s where he learned to love books, writing, and the characters of small town America - including the towns themselves. He puts all of that to practice in his new book ‘American Flannel: How a Band of Entrepreneurs are Bringing the Art and Business of Making Clothes Back Home'. Steven and Kate sit down to talk about the tension between urban and rural environments. To talk about how the last 50 years of economic policy has changed small towns, fashion, and what quality means. We talk about the clothing brands American Giant and Zkano socks and what they’re doing to bring manufacturing back to America while making beautiful and quality goods that are as economically accessible as possible and the grit and determination (and relationships) it takes to do just that. 

Find Steven: 

American Flannel: How A Band of Entrepreneurs are Bringing the Art and Business of Making Clothes Back Home by Steven Kurutz

X: @skurutz

NYT Work

Selected Other Pieces:

On Small Town Libraries

On Being a Pin Boy

Resources Mentioned:

American Giant

Zkano Socks


Sponsored By:

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About the Podcast

Mind, Body, and Soil
Where the health of land and the health of bodies and communities meet.
Welcome to Mind, Body, and Soil. Join me, Kate Kavanaugh, a farmer, entrepreneur, and holistic nutritionist, as I get curious about human nature, health, and consciousness as viewed through the lens of nature. At its heart, this podcast is about finding the threads of what it means to be humans woven into this earth. I'm digging into deep and raw conversations with truly impactful guests that are laying the ground work for themselves and many generations to come. We dive into topics around farming, grief, biohacking, regenerative agriculture, spirituality, nutrition, and beyond. Get curious and get ready with new episodes every Tuesday!

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Kate Kavanaugh